The potential of generative artificial intelligence across disciplines: Perspectives and future directions

KB Ooi, GWH Tan, M Al-Emran… - Journal of Computer …, 2023 - Taylor & Francis
In a short span of time since its introduction, generative artificial intelligence (AI) has
garnered much interest at both personal and organizational levels. This is because of its …

From scarcity to abundance: Scholars and scholarship in an age of generative artificial intelligence

M Grimes, G Von Krogh, S Feuerriegel… - Academy of …, 2023 - journals.aom.org
Generative artificial intelligence (AI) refers to a class of machine learning technologies that
have the capability to generate new content that resembles human-created output, such as …

Generative artificial intelligence

L Banh, G Strobel - Electronic Markets, 2023 - Springer
Recent developments in the field of artificial intelligence (AI) have enabled new paradigms
of machine processing, shifting from data-driven, discriminative AI tasks toward …

[PDF][PDF] Generative AI and its transformative value for digital platforms

M Wessel, M Adam, A Benlian, F Thies - Journal of Management …, 2023 - jmis-web.org
Generative AI, which refers to artificial intelligence (AI) algorithms that generate original
outputs based on prompt inputs, has the potential to fundamentally transform the way people …

The impending disruption of creative industries by generative AI: Opportunities, challenges, and research agenda

J Amankwah-Amoah, S Abdalla, E Mogaji… - International Journal of …, 2024 - Elsevier
Despite the debate on the potential effects of the adoption of generative artificial intelligence
(AI) in modern societies in terms, there needs to be more clarity in the scholarly discourse …

Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing

R Wahid, J Mero, P Ritala - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Generative artificial intelligence (AI) represents a new generation of AI technologies that
produces new digital content based on user-inserted prompts (De Cremer et al., 2023). Via …

Navigating generative artificial intelligence promises and perils for knowledge and creative work

H Benbya, F Strich, T Tamm - Journal of the Association for …, 2024 - aisel.aisnet.org
Generative artificial intelligence (GenAI) is rapidly becoming a viable tool to enhance
productivity and act as a catalyst for innovation across various sectors. Its ability to perform …

[PDF][PDF] How to capitalize on generative AI

A McAfee, D Rock, E Brynjolfsson - Harvard Business Review, 2023 - strateka.ca
Business leaders are struggling to understand how seriously they should take the latest
phenomenon in the world of artificial intelligence: generative AI. On one hand, it has already …

Generative AI in higher education and beyond

N Hashmi, AS Bal - Business Horizons, 2024 - Elsevier
Abstract Generative Artificial Intelligence (AI) is a method of machine learning that uses
algorithms to create new content such as images, text, and video. In the last year, the …

[HTML][HTML] Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda

R Gupta, K Nair, M Mishra, B Ibrahim… - International Journal of …, 2024 - Elsevier
Large language models (LLMs) have received considerable interest in the field of natural
language processing (NLP) owing to their remarkable ability to generate clear, consistent …