Background As wine has become more than just a drink, exploring wine consumer studies
provides a better understanding of various factors that shape the wine industry. Therefore …

The goal of this discussion paper is to foster the debate among scholars on some of the key
issues that are currently challenging the impact of academic wine consumer studies and …

Purpose Wine as a research topic continues to address a plethora of diverse contexts. In
consideration of this scope and abundance of wine literature, this study aims to provide …

The goal of this study is to provide a comprehensive review of the academic research into
wine marketing over the last three decades. Data from 1135 wine marketing-related …

Background Understanding how people perceive and value health aspects of wine may
help to promote sustainable consumer behaviour and the development of healthier wine …

Purpose The purpose of this paper is to systematically review the body of work featured in
the International Journal of Wine Business Research (IJWBR) since its transition from the …

Wine is complex alcoholic beverage composed of a wide array of sensory and product
attributes. Therefore, while wine is an interesting product to research consumer preferences …

Due to socioeconomic changes, the demand for and interest in alcoholic beverages have
recently been increasing. Among various alcoholic drinks, consumer preference for wine …

In the rating of 184 2004 Bordeaux wines, Jancis Robinson (JR) and Robert Parker (RP)
showed: complete agreement on only 71/184 or 39% of the wines; for 110 of the remaining …

Who is the wine consumer? Who cares? The wine industry globally is a multibillion dollar
industry, yet research into the behaviour of the typical wine consumer is limited. This article …