可持续视角下虚拟服装对实体服装消费的影响.

鲁成, 陈子烨 - Advanced Textile Technology, 2024 - search.ebscohost.com
在时尚产业数字化和低碳化的趋势下, 探究虚拟服装对实体服装消费赋能的商业革新价值.
基于技术接受模型, 以虚拟服装美学性和技术性为外部变量构建理论模型, 探索虚拟服装属性对 …

The impact of virtual apparel on physical apparel consumption from a sustainable perspective

LU Chenga, C Ziye - Advanced Textile Technology, 2024 - journal.zjtextile.com.cn
The post-epidemic era has witnessed a rapid shift in consumption patterns towards online
channels. The convergence of information technology and the fashion industry has given …

[HTML][HTML] 元宇宙虚拟空间在时尚领域的应用现状及发展趋势

王雪微, 于晓坤 - 纺织学报, 2024 - fzxb.org.cn
为促进元宇宙下虚拟空间在时尚领域的应用, 采用综合分析和案例研究, 以了解和剖析时尚虚拟
空间的影响因素和发展趋势. 对虚拟试穿, 非同质化货币, 数字化身等纺织服装领域发展元宇宙 …

[HTML][HTML] The consumer behavior analysis of virtual clothes

X Sheng - Telematics and Informatics Reports, 2023 - Elsevier
Although the market for NFT digital products in China is still in its early stages of
development, a myriad of young individuals have recently become interested in purchasing …

服装在线定制中价值共创行为研究进展.

张颖, 吴燕飞, 李浩 - Advanced Textile Technology, 2024 - search.ebscohost.com
服装消费的观念变革和需求升级加大了定制服装市场的竞争; 在个性化服装定制需求急剧增加的
情况下, 体验经济的崛起促使服装定制企业强调用户在产品设计或服务中的参与体验 …

The influence of AR virtual clothing design elements on Chinese consumers' purchase intention: Novelty, craftsmanship, trendiness, and sociability

R Lin, X Li, F Xia - The Design Journal, 2024 - Taylor & Francis
In the context of the burgeoning digital fashion industry, this study investigates the factors
influencing consumer purchase intentions for virtual garments. Through literature review …

[DOC][DOC] Virtual Fashion and Its Impact on the Fashion Market

N Rana - researchgate.net
This paper examines the concept of virtual fashion and its profound impact on the fashion
market. With advancements in technology and the rise of virtual and augmented reality …

[引用][C] 虚拟试衣对消费者需求心理及生活方式的影响

王娇, 钟苡君 - 天津纺织科技, 2017

[引用][C] 基于SICAS 模型的虚拟试衣间营销策略

刘丽莎, 黄馨颖 - 纺织科技进展, 2024

[引用][C] 3D 虚拟试衣技术在网络营销中的价值研究

徐冉, 何琳 - 现代装饰(理论), 2016