The mere exposure effect (MEE) refers to increased liking for a stimulus that follows
repeated, unreinforced exposure to that stimulus. There have been more than 400 published …

The mere exposure effect refers to the phenomenon where previous exposures to stimuli
increase participants' subsequent affective preference for those stimuli. This study explored …

Passive exposure to neutral stimuli increases subsequent liking of those stimuli–the mere
exposure effect. Because of the broad implications for understanding and controlling human …

To evaluate the veracity of models of the mere exposure effect and to understand the
processes that moderate the effect, we conducted a meta-analysis of the influence of …

The finding that repeated exposure to a stimulus enhances attitudes directed towards it is a
well-established phenomenon. Despite this, the effects of exposure to products are difficult …

The mere exposure effect is the increase in positive affect that results from the repeated
exposure to previously novel stimuli. We sought to determine if judgments other than …

A meta-analysis of research on Zajonc's (1968) mere exposure effect indicated that stimuli
perceived without awareness produce substantially larger exposure effects than do stimuli …

The perceptual fluency/attributional model of the mere-exposure effect proposed by RF
Bornstein and P. D'Agostino (1992) predicts that when recognition of a previously presented …

To determine whether self-generated visual imagery alters liking ratings of merely exposed
stimuli, 79 college students were repeatedly exposed to the ambiguous duck—rabbit figure …

The mere exposure effect refers to an affective preference elicited by exposure to previously
unfamiliar items. Although it is a well-established finding, its mechanism remains uncertain …