Purpose Corporate social responsibility (CSR) ISO standards have been noted as an
essential marketing strategy by which firms can achieve consumer trust while improving …

Abstract Corporate Social Responsibility (CSR) has been pervasively applied by
organizations around the globe, especially in emerging countries, and Vietnam is a case …

This study aims to explore the influence of CSR on consumers' impulse buying behavior and
examine the most dominant practices for CSR, which stimulate the consumers for impulse …

This objective of this study is to explore the influence of corporate social responsibility (CSR)
on consumer's impulse buying behavior and to examine the most dominant practices for …

The present study examines the effects of sustainable corporate social responsibility (CSR)
practices on impulse buying intention through the moderating role of social media …

Purpose The study examines the relationship between consumers' ethical sensitivity,
corporate social responsibility (CSR) practices and impulse behaviors. Ethical behavior has …

Purpose: In today's modern era the shopping is becoming the leisure and the social activity
and impulse buying is more prevalent phenomena all around the world. This paper …

The purpose of the paper is to investigate the role of self-esteem and consumer's
susceptibility to interpersonal influence in influencing IBT through the survey of Indian …

Purpose–The purpose of this paper is to empirically examine the roles of self-esteem (SE),
negative affect (NA), and consumer susceptibility to normative influence in the enactment of …

Currently, organizations often take into consideration the environmental, social, and
governance (ESG) principles by following a more inclusive approach together with potential …