Customer acceptability towards AI-enabled digital banking: a PLS-SEM approach

SS Bharti, K Prasad, S Sudha, V Kumari - Journal of Financial Services …, 2023 - Springer
Artificial Intelligence (AI) has proved its significance in every field and is yet to be explored in
the banking sector in India. The study aims to understand the customers' perception of using …

Adoption of artificial intelligence in banking services: an empirical analysis

M Rahman, TH Ming, TA Baigh… - International Journal of …, 2023 - emerald.com
Purpose This study aims to understand the importance and challenges of adopting artificial
intelligence (AI) in the banking industry in Malaysia and examine the factors that are …

[PDF][PDF] Assessment of a modified technology acceptance model among e-banking customers in Coimbatore city

G Kallanmarthodi, M Vaithiyanathan - International Journal of Innovation …, 2012 - ijimt.org
Financial liberalization and technology revolution have allowed the developments of new
and more efficient delivery and processing channels as well as more innovative products …

Factors Influencing Customers Intention to Use Digital Banking Services

EN Louis, ES Sartono, E Patricia, A Gui… - … IEEE Symposium on …, 2023 - ieeexplore.ieee.org
This study aims to evaluate the factors influencing customers” intention to use digital
banking services. The main theoretical framework is based on the Technology Acceptance …

Developing a technology acceptance model for the mobile banking adoption in Pakistan

M Ibrahim, MK Shahid, SA Syed - Gomal University Journal of …, 2020 - gujr.com.pk
Abstract The Technology Acceptance Model (TAM) is a simplistic information system. The
improved features of new technology strongly impact the consumer's use of it. The objective …

[PDF][PDF] Impact of artificial intelligence towards customer relationship in Indian banking industry

J Kumar, SS Gupta - Gyan Manag. J, 2023 - gjimt.ac.in
The most significant & ground-breaking innovations in the banking industry is the growing
emphasis on the needs of the consumer. Consumers that are technically knowledgeable …

Integration of unified theory of acceptance and use of technology in internet banking adoption setting: Evidence from Pakistan

S Rahi, MA Ghani, AH Ngah - Technology in society, 2019 - Elsevier
The banking sector has evolved in information technology for their internal and external
business operations. In effect, user acceptance of internet banking is considered as one of …

[PDF][PDF] Banking 4.0: Artificial Intelligence (AI) in Banking Industry & Consumer's Perspective. Sustainability 2023, 15, 3682

U Noreen, A Shafique, Z Ahmed, M Ashfaq - 2023 - academia.edu
The simulation of human intelligence in machines, called Artificial intelligence, has risen,
and plays an important role in the new banking era. The present study aims to discuss the …

E-banking as a financial supply chain system: Can e-TAM improve trust and the rate of adoption?

MG Salimon, SS Mohd Mokhtar… - International Journal of …, 2020 - dsgate.uum.edu.my
Electronic banking as a financial supply chain system has gone a long way to revolutionize
banking services as contemporary customers of banking organizations have largely moved …

Adoption of AI in the banking industry: A case study on Indian banks

S Pahari, A Polisetty, S Sharma… - Indian Journal …, 2023 - indianjournalofcapitalmarkets.com
The Indian banking sector has been at the forefront of accepting innovative technologies
and has been changing over time. Indian banks are utilizing AI-powered technologies to …