One of the contributions of digitalization to cyclical change is the adoption of Omnichannel
Marketing (OM) as a new marketing strategy for brands. In this research, we examined …

In recent years, fashion department stores have struggled to sustain their foothold in the
competitive market due to changing consumer behavior as well as technological …

This paper reports the focus group results administered with top executives of the Brazilian
retailers regarding their omnichannel strategies. This study aimed at analyzing the process …

The COVID-19 pandemic has driven increases in the provision of services through digital
channels, even by more traditional companies. An Omnichannel model of service provision …

In today's business landscape, customers hold a central position. They possess extensive
knowledge and understanding of various brands' products and services. Consequently, it …

With an emphasis on digitalization, distribution, logistics, and transportation, omnichannel
retailing is essential in supply chain management (SCM). With this retailing strategy …

The terms sustainability in the supply chain has increasingly received significant attention in
academia and industries in recent years, which obliges the government and private sectors …

The circular economy (CE) is growing, and an increasing number of businesses are
becoming aware of it. Demand from customers and new regulations from policymakers …

Industry 4.0 technologies have transformed the traditional methods of various study areas,
using digitalization to fulfill sustainability and introduce innovative infrastructure. In the …

In a highly competitive landscape, adopting an omnichannel approach might lead to a
market advantage in terms of acquiring and retaining customers, as well as a means to …