The exploration of service experiences in rural tourism is an important area in tourism
research because it concerns the comprehensive visit and stay in a rural area …

As the demand grows for customized services, so too the management of those experiences
becomes more important. This study examines the relationship between service …

This study aims at examining the interrelationships among experiential quality, equity,
happiness, rural image, experiential satisfaction, and behavioral intentions for the rural …

Rural stay, referring to urban dwellers staying in rural areas temporarily, with tourism
activities as a supplement, is an emerging form of urban-rural mobility in China. Through …

Delivering memorable experiences is the essence of the tourism industry and has been
regarded as a core aspect of competitiveness for destinations under the experiential …

Following an experiential framework, this research aims to disentangle the factors
influencing tourist experiences in wetland parks in the context of an emerging economy …

Rural tourism (RT) constitutes a valuable tool for the sustainable development of rural areas.
This paper explores issues of tourist motivation in RT and develops a specially tailored …

Recognizing the notable growth of rural tourism in China, this research aimed to take Anji
County as a case to comprehend the role of rural tourism destination performances in …

Given that little is known about how the experience encounter elements affect experience
value and ultimately visitors' attractiveness perception. This study constructs and tests a …

Discussion about the experiential aspects of consumption in academia is constantly
evolving, and the experience economy has been identified as an important facet of the …