The starting point for this research is that value co-creation is difficult to observe empirically,
whereas actor engagement is observable and thus more likely to be designable and …

Research on engagement has shifted to a systemic, rather than a dyadic, view that
considers the engagement of multiple actors in complex business settings. Existing literature …

Purpose The purpose of this paper is to broaden extant understanding of actor engagement
behavior beyond its currently dominant dyadic (micro-level) focus, by examining it from …

Purpose To further extend the understanding of multidimensional engagement of
stakeholders embedded in service systems, the purpose of this paper is to explore the …

Addressing the recent appreciation of value co-creation lying with multiple stakeholders
beyond the consumer, this paper explores the motives and resources for value co-creation …

Purpose Noting that resource integration is a pivotal dimension of value co-creation in
Service-Dominant logic, this paper aims to explore how service employees engaged in co …

Most descriptions of service ecosystems, which provide the foundations for value co-
creation, focus on resource integration. In contrast, this article emphasizes the actor's key …

This article explores how seemingly distinct actors contribute to value creation and
evaluation in a fundamentally similar way. It shows that the division of actors into …

While consumer engagement and value cocreation research proliferate, it is important to
explore these concepts from an ecosystem-based multi-stakeholder perspective as …

We extend the discourse on actor engagement by arguing that the 'actor'should be viewed
both as a single-actor (humans or machines) and a group of actors (collectives or …