Although top managers' direct influence on new product development (NPD) projects may
not be evident, managers frame the conditions surrounding such projects by determining the …

The research investigates the effect of top management risk taking on organizational
strategic orientations and their effects on new product development (NPD) performance. By …

This research investigates relationships among organizational strategic orientations,
namely, entrepreneurial, technological, and proactive market orientations and their effects …

Purpose This article aims to examine the impact of leadership styles on new product
development (NPD) and how product innovativeness of NPD projects moderates this impact …

Despite the ongoing search for the so‐called silver bullet that provides the ultimate
competitive advantage, there is no roadmap showing the “right” way to perform new product …

Does strategic planning enhance or impede innovation and firm performance? The current
literature provides contradictory views. This study extends the resource‐advantage theory to …

The notion of producing innovations and achieving new product success has received a
great deal of attention. Though many have investigated these effects in marketing and …

Drawing on the contingency view of strategic alignment and existing risk management
paradigms, a cross-sectional study was conducted to investigate how strategic product …

Purpose–The purpose of this paper is to develop a concept of an alignment between market
and technology orientations (MTs) and investigates the difference in new product innovation …

Purpose Because of relatively short product life cycles, radical product innovation has more
significant influences on firms' competitive advantages in dynamic environments. Past …