Although there is a large and growing literature on tailored print health behavior change
interventions, it is currently not known if or to what extent tailoring works. The current study …

This article reviews the “frist generation” of tailored print communications studies in the
published literature, describing the purpose, theoretical framework, sample, research …

Printed health education materials frequently consist of mass-produced brochures, booklets,
or pamphlets designed for a general population audience. Although this one-size-fits-all …

The success of tailored print communications depends upon having a sufficiently diverse
inventory of both content messages and delivery formats to respond to important differences …

O rganizations, small and large, public and private, continue to rely on health
communication as a way to motivate and support healthful behaviors. Thus, the specification …

The prevention and management of chronic disease necessitates the effective treatment of
health risk behaviors. Evaluating methods for maximizing change among individuals with a …

University of Amsterdam 26 ehp volume 1 7 issue 1 The European Health Psychologist
ehps. net/ehp argued that novel tailoring strategies are needed to enhance the effectiveness …

Objective: To discuss tailored messages in the broader context of communication strategies
designed to enhance the relevance of health information to a given audience. Methods …

The authors present a program of research that focuses on reducing health disparities
among African American populations through innovative health communication and health …

Tailored health communication research represents a very promising line of inquiry that has
the potential to produce major impacts on lifestyle behaviors. This study defines tailoring and …