In recent years, social media have been increasingly adopted in enterprises. Enterprises
use social media as an additional way to get in contact with their customers and support …

Purpose The purpose of this paper is to address the current deficit in the literature on social
media adoption within a small to medium-sized enterprise (SME) context. The authors adopt …

Despite the recent increase in the adoption and use of social media tools to support firm
operations, very little empirical research focusing on small-and medium-sized enterprises …

Social media adoption by firms has generally increased over time; however, little is known
about why small firms do or do not use these digital technologies. Using a survey of 268 …

As social media attract increasing attention from executives and find varied applications in
different industries, research on the subject has been investigating the antecedents …

Purpose–The purpose of this paper is to investigate why small-and medium-sized
enterprises (SMEs) are using social media and how they should measure its return on …

The adoption of social media by organisations has proven to be very beneficial; however,
few studies have examined how to manage an organisation's social media adoption and …

124 Deborah L. Roberts and Frank T. Piller not realized in practice. To begin with, the use of
social media by companies for new product development lags far behind social media use …

Social media has become an online platform for businesses to market products/services and
to manage customer relationships. While more and more small businesses have jumped on …

There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …