Factors influencing the use of social media by SMEs and its performance outcomes
Purpose–The purpose of this paper is to investigate the factors that influence Facebook
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …
Does Facebook commerce enhance SMEs performance? A structural equation analysis of Omani SMEs
This research aims to identify the factors affecting the adoption of Facebook commerce, in
specific the adopted Facebook advertisements for both small and medium enterprises …
specific the adopted Facebook advertisements for both small and medium enterprises …
Exploring social media adoption in small and medium enterprises in Iraq: Pivotal role of social media network capability and customer involvement
ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …
consumers and provide them with relevant information on cost-effective goods or services …
Social media usage and organizational performance: Reflections of Malaysian social media managers
Social media usage among organizations is growing tremendously. Organizations are now
building and maintaining social media public pages to improve their social network salience …
building and maintaining social media public pages to improve their social network salience …
Social media adoption and its impact on firm performance: the case of the UAE
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …
can communicate information and respond to competitors with minimal cost. The ability to …
Examining the factors affecting sme performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …
Examining the factors affecting SME performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …
Antecedents of social media usage and performance benefits in small-and medium-sized enterprises (SMEs)
R Odoom, T Anning-Dorson… - Journal of enterprise …, 2017 - emerald.com
Purpose Despite the blossoming nature of social media marketing, the nuances and
implications among small-and medium-sized enterprises (SMEs) appear to be under …
implications among small-and medium-sized enterprises (SMEs) appear to be under …
The impact of social media adoption on competitive advantage in the small and medium enterprises
AAA Bakri - … Journal of Business Innovation and Research, 2017 - inderscienceonline.com
Internet-based social media delivers huge benefits to SMEs. There is, however, little
research into whether SMEs in Gulf Cooperation Council states use it to gain competitive …
research into whether SMEs in Gulf Cooperation Council states use it to gain competitive …
Social media marketing and online small and medium enterprises performance: Perspective of Malaysian small and medium enterprises
This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices
to organizational performance, which focuses on Malaysian Small and Medium Enterprises …
to organizational performance, which focuses on Malaysian Small and Medium Enterprises …