Purpose This study proposes a hierarchic segmentation that develops a tree-based
classification model and classifies the cases into groups. This allows for the definition of e …

The increase in the widespread use of e-commerce reveals a greater tendency towards
online shopping. The objective of this research is to analyze the drivers and barriers of …

The emergence of e-commerce platforms, especially online grocery shopping, is heightened
by the COVID-19 pandemic. Filipino consumers started to adapt online due to the strict …

The COVID-19 pandemic has impacted consumers' lives and their shopping patterns,
leading them towards mobile commerce. To address current shopping circumstances, an …

Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire
market structure and shopping behaviors across the world. While shoppers rushed toward e …

Grocery shopping is a necessity. The COVID-19 pandemic created unprecedented
disruptions to all aspects of life including grocery shopping. Many households found it …

The COVID-19 pandemic has created a new reality for consumers all around the globe. To
cope, users of digital technologies have faced the necessity of adopting and using specific …

Purpose: The study aims to explore the factors that have led to a significant shift in consumer
behavior from traditional shopping methods to e-shopping in the Gulf Cooperation Council …

During the health crisis, governments took safety measures to prevent the widespread of
COVID-19. This resulted in a shift in customer behavior towards daily activities and created …

This study develops and validates an extended model, to predict and explain consumers'
intentions to transact with an internet-based business-to-consumer (B2C) e-commerce …