Digital marketing: Trends, opportunities, and challenges

N Gupta - Asian Journal of Management, 2020 - indianjournals.com
The integration of technology with marketing is important to reach and engage with internet-
savvy customers as per their choice and convenience. This paper provides an overview of …

A critical review of digital marketing

M Bala, D Verma - M. Bala, D. Verma (2018). A Critical Review of …, 2018 - papers.ssrn.com
This paper offers views on some current and future trends in marketing. The content is based
on recent literature and on what is happening in the business world. The paper is based on …

Increasing Consumers with Satisfaction Application based Digital Marketing Strategies

J Zanubiya, L Meria… - … Business Digital (SABDA …, 2023 - journal.pandawan.id
As technology advances, more complex tools are produced that can be used as a medium in
the creation of consumer-focused business operations. More and more businesses are …

[PDF][PDF] A study on literature review for identifying the factors impacting digital marketing

D Bhagowati, DM Dutta - International Journal of Sales & Marketing …, 2018 - academia.edu
In today's era, digital marketing has an extensive utilization in various sectors. The impact of
digital media has been very much visible among the young aspirants especially in higher …

[PDF][PDF] Digital marketing: A review

V Desai, B Vidyapeeth - International Journal of Trend …, 2019 - raw.githubusercontent.com
Digital marketing is the marketing of products or services using digital technologies, mainly
on the Internet, but also including mobile phones, display advertising, and any other digital …

Digital marketing strategies and the impact on customer experience: A systematic review

MT Nuseir, GA El Refae, A Aljumah… - The Effect of Information …, 2023 - Springer
The aim of this study is to explore the contemporary digital marketing strategies and tools
and the role played by these in various marketing activities or areas. The study also explores …

A literature review on digital marketing strategies and its impact on online business sellers during the COVID-19 crisis

AC Tabuena, SML Necio, KK Macaspac… - Asian Journal of …, 2022 - ajmesc.com
The primary objective of this literature review is to examine the digital marketing strategies
used by online business sellers amidst the COVID-19 pandemic. In this case, effective …

Understanding the Critical Aspect of Digital Marketing for Meaningful Strategic Marketing Perspective.

P Chauhan, M Agrawal… - Journal of Marketing & …, 2015 - search.ebscohost.com
One of the most important innovations after computer is internet and past more than a
decade has demonstrated the ability of internet and indicates its future role for the world at …

[PDF][PDF] Exploring the use of online marketing strategies and digital media to improve the brand loyalty and customer retention

MT Nuseir - International Journal of Business and …, 2016 - pdfs.semanticscholar.org
As a marketing tool, internet and digital media is a significant strategic weapon which goes
beyond borders and targets the specific audience in accordance to the consumer needs. It is …

Digital marketing strategy in promoting product

ID Christina, F Fenni… - Management And …, 2019 - management-journal.org.ua
A rapid internet development and its function has become one of the most important
technologies in the world since it is very influential for human life. Considering this, one of …