Web personalization can achieve two business goals: increased advertising revenue and increased sales revenue. The realization of the two goals is related to two kinds of user …
V Salonen, H Karjaluoto - Telematics and Informatics, 2016 - Elsevier
Although web personalization has been examined by earlier literature reviews, an updated analysis of recent advances in the field is needed. The authors extend prior reviews of web …
Personalized information technology services have become a ubiquitous phenomenon. Companies worldwide are using the web to provide personalized offerings and unique …
SY Ho - Electronic markets, 2006 - Taylor & Francis
Numerous companies are taking advantage of interactive technology to personalize their interactions with users. However, in contrast to the proliferation of personalized web services …
SS Anand, B Mobasher - IJCAI Workshop on Intelligent Techniques for …, 2003 - Springer
In this chapter we provide a comprehensive overview of the topic of Intelligent Techniques for Web Personalization. Web Personalization is viewed as an application of data mining …
SY Ho, KY Tam - International Journal of Human-Computer …, 2005 - Taylor & Francis
Personalization agents are incorporated in many Web sites to tailor content and interfaces for individual users. In contrast to the proliferation of personalized Web services worldwide …
M Kaptein, P Parvinen - International Journal of Electronic …, 2015 - Taylor & Francis
Personalization is widely used in e-commerce, and as computational power increases, personalization is now within reach for many online vendors. We describe a process …
A Goy, L Ardissono, G Petrone - The adaptive web: methods and strategies …, 2007 - Springer
This chapter is about personalization and adaptation in electronic commerce (e-commerce) applications. In the first part, we briefly introduce the challenges posed by e-commerce and …
Most web sites today are designed one-size-fits-all: all visitors see the exact same pages regardless of interests, previous interactions, or, frequently, even browsing client (desktop …