Web personalization allows online merchants to customize Web content to serve the needs
of individual customers. Using data mining and clickstream analysis techniques, merchants …

Web personalization can achieve two business goals: increased advertising revenue and
increased sales revenue. The realization of the two goals is related to two kinds of user …

Although web personalization has been examined by earlier literature reviews, an updated
analysis of recent advances in the field is needed. The authors extend prior reviews of web …

Personalized information technology services have become a ubiquitous phenomenon.
Companies worldwide are using the web to provide personalized offerings and unique …

Numerous companies are taking advantage of interactive technology to personalize their
interactions with users. However, in contrast to the proliferation of personalized web services …

In this chapter we provide a comprehensive overview of the topic of Intelligent Techniques
for Web Personalization. Web Personalization is viewed as an application of data mining …

Personalization agents are incorporated in many Web sites to tailor content and interfaces
for individual users. In contrast to the proliferation of personalized Web services worldwide …

Personalization is widely used in e-commerce, and as computational power increases,
personalization is now within reach for many online vendors. We describe a process …

This chapter is about personalization and adaptation in electronic commerce (e-commerce)
applications. In the first part, we briefly introduce the challenges posed by e-commerce and …

Most web sites today are designed one-size-fits-all: all visitors see the exact same pages
regardless of interests, previous interactions, or, frequently, even browsing client (desktop …