B Rugova, B Prenaj - Academic Journal of Business, 2016 - researchgate.net
Social media is a phenomenon that has transformed the interaction and communication of individuals throughout the world. Especially, social networking websites are very popular …
S Chatterjee, R Chaudhuri, G Sakka, B Grandhi… - Sustainability, 2021 - mdpi.com
Social media marketing (SMM) plays an important role in business communication, marketing, operations, and other activities. There is a growing interest among researchers …
Social media is gradually transforming diverse business ecosystems due to the limitless capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
Purpose Through social media technologies, small and medium-sized enterprises (SMEs) can communicate information and respond to competitors with minimal cost. The ability to …
This study aims to examine the role of social media marketing on the performance of micro-, small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This …
S Karimi, HS Naghibi - International Journal of Information …, 2015 - researchgate.net
Social media marketing involves the use of online social media tools such as Facebook, Twitter, and LinkedIn to reach consumers in innovative ways. Given the increasingly large …
AA Alhamami, NA Hashim, RA Hamid… - International Journal of …, 2023 - dialnet.unirioja.es
Purpose: The usage of social media (SM) by small and medium enterprises (SMEs) received relatively less attention and the findings in the literature are mixed in terms of the effect of SM …
J Amoah, E Bruce, Z Shurong… - Cogent Business & …, 2023 - Taylor & Francis
Social media is constantly changing the business landscape across all economic sectors. Given this, small and medium enterprises (SMEs) are leveraging this to give their …
J Amoah, AB Jibril - Innovative Marketing, 2020 - publikace.k.utb.cz
Innovative marketing has given rise to practitioners' and scholars' attention in the 21st- century market. Given this, social media marketing has become the order of the day when …