Antecedents of sustainable SMEs in the social media space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) approach
Social media has become explosive, permeating every sphere of the socio-cultural lives of
individuals and businesses, and causing nations to technologically evolve. The dramatic …
individuals and businesses, and causing nations to technologically evolve. The dramatic …
[PDF][PDF] Social media as marketing tool for SMEs: opportunities and challenges
B Rugova, B Prenaj - Academic Journal of Business, 2016 - researchgate.net
Social media is a phenomenon that has transformed the interaction and communication of
individuals throughout the world. Especially, social networking websites are very popular …
individuals throughout the world. Especially, social networking websites are very popular …
Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: the moderating role of leadership support
S Chatterjee, R Chaudhuri, G Sakka, B Grandhi… - Sustainability, 2021 - mdpi.com
Social media marketing (SMM) plays an important role in business communication,
marketing, operations, and other activities. There is a growing interest among researchers …
marketing, operations, and other activities. There is a growing interest among researchers …
Social media usage and SME firms' sustainability: An introspective analysis from Ghana
Social media is gradually transforming diverse business ecosystems due to the limitless
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
Social media adoption and its impact on firm performance: the case of the UAE
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …
can communicate information and respond to competitors with minimal cost. The ability to …
[PDF][PDF] Social media marketing and business performance of MSMEs during the COVID-19 pandemic
This study aims to examine the role of social media marketing on the performance of micro-,
small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This …
small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This …
[PDF][PDF] Social media marketing (SMM) strategies for small to medium enterprises (SMEs)
S Karimi, HS Naghibi - International Journal of Information …, 2015 - researchgate.net
Social media marketing involves the use of online social media tools such as Facebook,
Twitter, and LinkedIn to reach consumers in innovative ways. Given the increasingly large …
Twitter, and LinkedIn to reach consumers in innovative ways. Given the increasingly large …
The mediating role of marketing innovation between internal social media utilization and business performance of SMEs in Saudi Arabia
AA Alhamami, NA Hashim, RA Hamid… - International Journal of …, 2023 - dialnet.unirioja.es
Purpose: The usage of social media (SM) by small and medium enterprises (SMEs) received
relatively less attention and the findings in the literature are mixed in terms of the effect of SM …
relatively less attention and the findings in the literature are mixed in terms of the effect of SM …
Social media adoption in smes sustainability: evidence from an emerging economy
Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Inhibitors of social media as an innovative tool for advertising and MARKETING communication: Evidence from SMEs in a developing country
Innovative marketing has given rise to practitioners' and scholars' attention in the 21st-
century market. Given this, social media marketing has become the order of the day when …
century market. Given this, social media marketing has become the order of the day when …