Digital Marketing Analytics has become increasingly crucial in the contemporary business
landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper …

This paper explores the substantial influence of big data analytics on marketing efficiency
and effectiveness in the digital era. A thorough review of current academic literature …

Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to
marketing and business analytics. Investment marketing analytics can create value through …

This review paper delves into the transformative impact of big data and analytics on strategic
marketing decisionmaking. Examining the integration of vast datasets and analytical tools in …

The sheer volume of data on consumer behaviour and processes available to organisations
is unprecedented. Computers and smart devices such as smartphones, smart cars, smart …

Data mining and analysis is consolidating as a crucial practice in economic, educational,
social, and business sectors. In this context, this study aims to identify and categorize the …

Since its inception, technology has transformed the way businesses operate and the
consumption of goods and services.(Matarazzo et al. 2021; Sestino et al. 2020). For …

This research article delves into the profound impact of artificial intelligence (AI) on digital
marketing practices. With the rapid advancement of AI technologies, marketers are …

We consider business analytics an interdisciplinary and inclusive area of study which aims
to be insightful and ultimately enable timely and influential firm-driven campaigns (Krishen …

The burgeoning field of big data analytics has revolutionized the landscape of marketing,
offering unprecedented opportunities for personalized marketing campaigns. This review …