This study explores the impact of the valence (positive/negative) and emotional intensity
(strong/weak) of online reviews on potential Chinese visitors' travel intentions and trust of a …

Travelers have increasingly used mega review sites as an information source during the
decision-making processes. This study focuses on the significant role of the authenticity of …

This article investigates the main and interactional effects of review valence and the
presence of source identity on consumer perception of credibility of an online review and …

In recent years, marketing managers have realized that online reviews are an essential
element in customer decision-making. However, there has been little valid measure of …

The present study examines a comprehensive model of travelers' use of online travel
reviews as a form of user-generated content (UGC) through an expanded unified theory of …

This research article investigates the way eWOM in social media influences the formation of
destination image through development of trust and satisfaction for the potential tourist. The …

Purpose–This study aims to investigate the impacts of online review and source features
upon travelers' online hotel booking intentions. Design/methodology/approach–This study …

Online travel review websites (a form of social media) have become an important
information source for online travellers. However, previous studies have mainly focused on …

Drawing on risk and communication theory, this study examines the moderating effects of
online customer reviews in the Chinese restaurant context. In particular, we examine how …

This article empirically examines and validates a research framework that gives key insights
into the influential role played by salient characteristics of online reviews, namely …