Innovation and sustainability are postulated as key variables for the future of large
commercial distribution. In addition, the development of Information and Communication …

Purpose The food sector is currently undergoing a process of transition as a result of the
increased level of consumers' awareness towards issues related to sustainability. This work …

Retailers have to operate in highly competitive environments, where innovation may
become a source of sustainable competitive advantage. This chapter aims at exploring the …

As a consequence of advances in the digitisation process and increased consumer
awareness of social, economic and environmental issues, more and more companies are …

The research delves into the intricacies of green service consumption within the retail sector,
concentrating specifically on delineating customer expectations and elucidating the …

In this study, how to use information technology to create a sustainable competitive
advantage in Golestan food companies are identified using structural equation modeling …

Purpose The purpose of this study is two-fold. First, to examine the relationship between the
retailer's innovativeness and sustainability from the customer standpoint. Second, to assess …

Market forces and technological advancements are making the management of and
strategies for innovation more prominent and essential in all functions of business, not least …

Strategic and tactical factors come into play in shop competitiveness where, in addition to
the products sold, other marketing mix variables must also be considered. There are also …

Purpose The objective of this work is to respond to the calls for research that, in retail and
from the company's perspective, support the importance of retaining a vision towards …