Lights, camera, metaverse!: Eliciting intention to use industrial metaverse, organizational agility, and firm performance

A Kumar, A Shankar, A Behl, BB Gupta… - Journal of Global …, 2023 - igi-global.com
This study investigates organizations' intention to use the industrial metaverse. The unified
theory of acceptance and use of technology (UTAUT) is used as an underpinning theory to …

With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective

A Kumar, A Shankar, R Agarwal, V Agarwal… - Journal of Retailing and …, 2024 - Elsevier
The present research examines the enterprise metaverse adoption intention behaviour
using the Diffusion of Innovation theory (DOI) theory. The findings of this research reveal that …

Risking it all in the metaverse ecosystem: forecasting resistance towards the enterprise metaverse

A Kumar, A Shankar, AS Shaik, G Jain… - … Technology & People, 2023 - emerald.com
Purpose This study investigates organizations' non-adoption intention towards the
enterprise metaverse. The innovation resistance theory (IRT) is used as an underpinning …

The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

RA Abumalloh, M Nilashi, KB Ooi, G Wei-Han… - Annals of Operations …, 2023 - Springer
The concept of the metaverse involves creating a fully immersive virtual world that allows
users to interact with each other and digital objects in a way that is almost indistinguishable …

User acceptance of metaverse: Insights from technology acceptance model (TAM) and planned behavior theory (PBT)

Y Toraman - EMAJ: Emerging Markets Journal, 2022 - emaj.pitt.edu
Many innovations have entered human life with the rapid development of technology and its
widespread use. The adaptation process of people to these innovations is very important in …

Factors influencing Vietnamese generation MZ's adoption of metaverse platforms

YC Lee, MN Nguyen, Q Yang - Sustainability, 2023 - mdpi.com
The Metaverse is a blend of our tangible and digital worlds, marking the upcoming direction
of the internet sector. This study strives to identify the elements that affect the uptake of …

Buzzword or fuzzword: an event study of the metaverse in the Chinese stock market

Y Xu, W Liu, T He, SB Tsai - Internet Research, 2024 - emerald.com
Purpose “Metaverse” has become a buzzword in the Chinese stock market. However, it
remains unclear whether a firm's metaverse-related announcements will elicit positive stock …

Prediction of perceived consumer experience, perceived brand engagement, and gamification towards the intention to use metaverse: an extended TAM approach

E Afkar, M Hamsal, R Kartono… - 2022 6th International …, 2022 - ieeexplore.ieee.org
Metaverse technology is considered as the next big thing in this digital era and for
companies to take part in its market potential, companies must understand the factors for its …

Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption

R Gupta, B Rathore, B Biswas, M Jaiswal… - Journal of Retailing and …, 2024 - Elsevier
The Metaverse has emerged as a convergence of technologies and conceptions with the
potential to reshape how we interact, participate, learn, and entertain ourselves in the digital …

Mandatory adoption of technology: Can UTAUT2 model capture managers behavioral intention?

MA Shareef, R Das, JU Ahmed, A Mishra… - … Forecasting and Social …, 2024 - Elsevier
In Bangladeshi ready-made garment (RMG) and textile sectors, technology-driven
compliance standards are primarily imported directly from foreign buyers' corporate social …