Although cross-border e-commerce (CBEC) has experienced rapid development, severe
issues remain, including information asymmetry and uncertainty. Social commerce platforms …

The rising trend of online social shopping is evident from the increasing volume of online
social commerce. However, despite the importance of this development, only a limited …

Shopping on social media (SM) is more popular now than ever. SM enables interactive
communication among users and provides great opportunities for marketers and advertisers …

The rise of social media has created a new e-commerce platform called social commerce. In
social commerce, e-vendors such as Amazon may integrate social media with their …

As omnichannel retailing is still in its infancy, a better understanding of the consumer
journey within this context is needed. Utilizing the activity theory, we identified omnichannel …

Cross-border e-commerce (CBEC) has been thriving in recent years, generating economic
benefits for sellers and consumers. To keep up with this trend, sellers need to improve …

Given that “cross-border e-commerce+ live streaming” has become an important driver of
global trade but limited attention has been paid to this area, this study examines the impacts …

Consumers on social commerce platforms can easily access product information, but these
platforms have not attracted potential consumers in emerging economies. Studying the …

Social media has become increasingly popular over the past few years and is continuing to
flourish throughout the world. Its rise in popularity and use is propelling user-generated …

The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …