The purpose of this study is to investigate the relationship between a firm's strategy and
consumers' decisions in the presence of the paradox of choice and sharing personal …

Evaluating the combined effect of the average rating and variance of ratings in the consumer
decision-making process and its impact on price, demand and profit reveals interesting …

This paper theoretically analyzes the so-called paradox of choice, introduced by Schwartz
(The paradox of choice: why more is less, Harper Perennial, New York, 2004), which posits …

Recent technological advances in online and mobile communications have enabled
collaborative consumption or product sharing among consumers on a massive scale …

This study investigates how variance and average rating as a combination factor play
different roles in the decisionmaking process by constructing a game-theory model. Results …

Associated with the sharing economy, collaborative consumption behaviors often take place
among customers. Different from the traditional consumption that customers purchase the …

Most research on the compromise effect focuses on how consumers make their decisions in
a complete information scenario; however, consumers generally lack sufficient information …

Purpose Information sharing is one of essential collaboration methods for building effective
system-level disruption responses and communication for supply chain resilience. However …

With the arrival of big data era, competition among companies has gradually transformed
into a competition for data. Data sharing among competitive companies can promote the …

This study analyzes consumer purchasing behavior by introducing voluminous product
information into a consumer decision-making model. We focus on the case where …