The effect of environmental concern on conscious green consumption of post-millennials: the
moderating role of greenwashing perceptions | Emerald Insight Books and journals Case …

The consumer markets for green personal care products have been expanding rapidly in the
past decade and so are the greenwashing practices of the companies. More and more …

With consumers' increasing awareness of environmental problems, green marketing is
becoming an important approach for firms to gain a competitive advantage. However, green …

This study analyzed how consumers' previous purchase experiences influence
environmental consciousness and attitude towards green product purchase intentions …

This exploratory study examines the factors that promote green purchasing intentions and
understand the differences between the two generations, such as millennial and …

Environmental degradation is a serious problem in modern civilization as it causes changes
in consumer behavior towards ecologically responsible purchasing. In order to understand …

Several studies have investigated millennials' perceptions of sustainable products, and the
factors that make these products appealing. Yet insight into the green purchase intentions of …

Why do green consumers' purchase intentions often not convert into actual green buying
actions? Within green attitude-intention-behavior research, the intention-behavior discord …

Purpose–This paper aims to achieve a better understanding of the social dimension
underlying green purchasing behavior by assessing the impact of environmental concern …

Environmentally sustainable (green) products are frequently advertised to consumers, yet it
is debatable whether the consumers are aware whether these green labelled products are …