We describe lessons learned from one-and-a-half decades of global virtual immersion
practices in subsistence marketplaces, and explore implications for international business …

Over recent months, several multinational enterprises such as Adidas, Dell, and Wells Fargo
have entered (and left) Second Life (SL) to test its potential as a new marketing channel or …

Integrating virtual worlds into academic education bridges the apparent gap between theory
and practice by providing opportunities for enriching the student experience, providing …

Second Life has become a vast seeding ground of entrepreneurship. Thanks in part to the
intellectual property ownership policies of Linden Lab and the existence of a meaningful …

There is much variation across various teaching methods. Roughly speaking, each of the
five teaching methods—lectures, discussions, in-depth project reports, teaching based on …

This article uses insights gained from the unique context of subsistence marketplaces, or the
base of the pyramid, to put forth a sustainable market orientation for businesses. Using …

This article explores the potential impact of short-term global business immersion courses
designed for undergraduate students at the Indiana University Kelley School of Business. As …

Purpose–The purpose of this paper is to take a reflexive look at the cultural experiences of a
group of overseas students studying at a business school in the North East of England. The …

This book showcases contemporary examples of three-dimensional virtual world use for
Internet and web-mediated tertiary education from across the globe that cut across a range …

Conclusion In recognising the need of developing countries to quickly enhance the business
skills of large number of employees if they are to develop competitive industries in a globally …