Gaining an audience on social media is an important goal of contemporary policy advocacy.
While previous studies demonstrate that advocacy-dedicated nonprofit organizations—what …

One hundred and fifty-seven representatives from 63 advocacy organizations operating in
Canada were surveyed to evaluate the extent to which these groups are adopting social …

The social media era ushers in an increasingly “noisy” information environment that renders
it more difficult for nonprofit advocacy organizations to make their voices heard. How then …

How do nonprofits use Twitter to build relationships with online stakeholders, while
cultivating new audiences through viral messaging? This paper examines the relationship …

How are nonprofit organizations utilizing social media to engage in advocacy work? We
address this question by investigating the social media use of 188 501 (c)(3) advocacy …

The affordances of social media both constrain and enable new forms of political advocacy.
The present study identifies four forms of networked advocacy and analyses these with …

Nonprofit organizations and groups depend on donations and volunteers for their survival.
Digital media can help by offering a platform for making online donations and facilitating …

This project asks whether existing patterns of lobbying are replicated online. We theorize
that business and professional groups will be less likely to engage in social media use and …

Social media have increasingly been recognized as an important and effective tool for
advocacy. A growing body of research examines the use of social media in grassroots and …

Purpose–This paper aims to examine what type of messaging on Twitter is most effective for
helping move social marketing beyond focusing on personal changes to find out what …