In recent decades, discrete choice experiment research applied to food choices has grown
rapidly. Empirical applications include investigations of consumer preferences and demand …

Discrete choice experiments (DCEs) have become an often-used research method in food
research due to their ability to uncover trade-offs made when choosing among multiple …

This paper presents a framework for the use of stated choice experimentation to study food
choice and applies it in a case study that explores how consumers take product …

Although economic research on food consumer demand has exploded in recent years, most
survey demand elicitation approaches have substantial limitations for food policy …

Economists frequently use choice experiments (CEs) to evaluate demand for new attributes
in food products. Using a split-sample experimental design focused on demand for pork …

Disagreement among researchers regarding types of optimal choice experiments is often
best seen as resulting from differences in the set of assumptions researchers are willing to …

Consumers carry a wealth of external knowledge and experience into a study that may affect
choices in even the most well-crafted experiment. We derive a conceptual model showing …

The failure of taste tests to predict the market performance of new food products (cf. Burger
King's new french fries, New Coke) illustrate the inability of marketing researchers to perform …

Stated choice experiments have a long history in both academia and practice. Originally
designed to empirically test a range of economic theories, such as the existence of …

Discrete choice models typically incorporate product/service attributes, many of which are
categorical. Researchers code these attributes in one of two ways: dummy coding and …