Purpose Artificial intelligence (AI) is used by banking services primarily to automate systems;
however, this ecosystem does not work in emerging markets because human intervention is …

The primary aim of this systematic literature review (SLR) was to identify, assess and
synthesize the extant evidence about the opportunities and challenges concerning the use …

Purpose: In light of digital advancements, banks need to create customer experiences that
strengthen loyalty and trust. For establishing a strong digital banking base, it is crucial for …

Purpose Given that managers play a crucial role in developing and deploying AI for
marketing financial services, this study was aimed at better understanding their awareness …

Purpose The objective of this study is to provide a systematic review of the literature on
artificial intelligence (AI) in customer-facing financial services, providing an overview of …

The simulation of human intelligence in machines, called Artificial intelligence, has risen,
and plays an important role in the new banking era. The present study aims to discuss the …

Purpose This study aims to understand the importance and challenges of adopting artificial
intelligence (AI) in the banking industry in Malaysia and examine the factors that are …

This study provides a holistic and systematic review of the literature on the utilization of
artificial intelligence (AI) in the banking sector since 2005. In this study, the authors …

Background Artificial intelligence (AI) technologies have been incorporated into marketing
where big data has been used to develop hyper-personalized profiles of customers (Payne …

Purpose The purpose of this paper is to discuss the application of artificial intelligence (AI) in
banking sector, its impact on banks employees and consumer behavior alike when buying …