Abstract The Internet of Things (IoTs) market for consumers includes a huge variety of smart
home devices. This research is conducted to investigate what factors influence customer …

In order to come up with satisfying product and improvement, firms use traditional marketing
research methods to obtain consumers' opinions and further try to reflect them. Recently …

Purpose Smart homes are recent Internet of Things applications that aim to improve
residents' quality of life. Despite its potential, the adoption of smart homes, in general, and its …

Businesses need to use sentiment analysis, powered by artificial intelligence and machine
learning to forecast accurately whether or not consumers are satisfied with their offerings …

Sustainable tourism is an emerging trend around the world. Eco-friendly (green) hotels are
environmentally friendly properties that are becoming more popular among green travellers …

Purpose The purpose of this paper is to analyse consumer purchasing behaviour in different
cultural settings by exploring the value of consumer reviews from various countries …

Smart home devices form a significant part of the Internet of Things market and can provide
benefits such as convenience and energy efficiency. They also have potential privacy and …

Big social data and user-generated content have emerged as important sources of timely
and rich knowledge to detect customers' behavioral patterns. Revealing customer …

In today condition, the adoption of Smart Home appliances in Indonesia is not as powerful
as expected. As one of the countries with largest number of internet users in the world …

The smart speaker market, which is considered an early-stage market, is expected to grow
rapidly as smart speakers become a part of daily life. Consequently, manufacturers are …