Co-creation of innovation, as transcending perspective of marketing, is of growing interest in
recent years. Developing new products through collaboration is recognised as beneficial to …

The term 'customer engagement'has been increasingly used in academic marketing
literature. Empowered by the rise of the internet, customers are no longer a 'passive …

Purpose–The purpose of this paper is to examine the relational capabilities developed by
small and medium‐sized suppliers in relationships with larger customers and to explore the …

This paper discusses why companies should consider collaboration with customers and
suppliers for innovation and identifies a set of activities that appear to be critical to managing …

Purpose–The purpose of this study is to investigate how collaborative relationships enhance
continuous innovation in the supply chain using case studies. Design/methodology …

Purpose Technological innovations that resulted in the emergence and widespread
adoption of digital communication in recent years have led to a surge of academic and …

Purpose–This paper aims to report on the role of information sharing in business
relationships development. Design/methodology/approach–This paper is based on a single …

In the networked world, firms are recognizing the power of the Internet as a platform for co-
creating value with customers. We focus on how the Internet has impacted the process of …

Purpose–To revisit relationship marketing in the context of the digital economy.
Design/methodology/approach–The paper develops a conceptual framework (the customer …

This study addresses a specific challenge of non-utilized benefits from the potential of
networked structures, design, and technological solutions in collaboration platforms as a …