The rising trend of online social shopping is evident from the increasing volume of online
social commerce. However, despite the importance of this development, only a limited …

Social commerce (s-commerce) has gained prominence with advances in social media and
social networking technologies over the last decade. Prior research has employed diverse …

Social commerce is a relatively new e-commerce model that has the potential to drive
consumption growth and promote flexible social employment. However, despite its potential …

The past couple of years have witnessed the emergence of a new phenomenon known as
social commerce, which incorporates the transactional aspect of e-commerce with social …

Social commerce, as a relatively new phenomenon, has attracted little research attention.
This study aims to provide initial insights into the dynamics of customer participation in social …

Lacking the presence of human and social elements is claimed one major weakness that is
hindering the growth of e-commerce. The emergence of social commerce might help …

Purpose The purpose of this paper is to explore motivations that drive consumers' purchase
intention in social commerce, and then examine whether social presence can work as a …

Consumer engagement is increasingly gaining popularity among practitioners and
academics as a prominent consumer-social platform relationship construct. However, few …

Social commerce has become a hot topic since the beginning of Web 2.0 era; however,
relevant research is scarce in emerging economies. This study aims to fill this research gap …

Social commerce is a new development in e-commerce generated by the use of social
media to empower customers to interact on the Internet. The recent advancements in ICTs …