Purpose Due to the high penetration of social media and mobile devices in the recent
decade, especially with the coronavirus, digital media tools have become a priority for …

Purpose This paper aims to measure the intention to use digital marketing strategies to
enhance the performance of tourism business as well as the extent of digital renovation …

ObjectiveContent marketing is one of the newest marketing strategies that attracts and
retains customers by producing valuable, relevant, and credible content. This study aims to …

The development of digital content marketing is increasingly a relevant and valuable task in
digital marketing agencies in order to attract prospective consumers on digital platforms and …

In recent years, the development of new technologies and, in particular, the internet has
encouraged industries such as the tourism to adapt their business models to the new forms …

Owing to the unprecedented advancements in digital technologies adopted for use in
marketing tourism, their use in tourism is expected only to gain momentum. The purpose of …

Digital marketing has become an indispensable tool in the tourism industry, shaping the way
destinations engage with travelers and promoting economic growth. This study provides a …

Nowadays, tourism faces the technology progress challenge. Tourists are changing the way
they search for information and the way they buy tourism products and services. Therefore …

This study reviews the recently published research on the role digital marketing plays on
consumer behavior through three dimensions:(1) mobile apps,(2) social media platforms …

An online-based transportation system has been created thanks to the industrial revolution
4.0, indirectly this system will slowly begin to shift transportation services such as travel that …