Purpose–The purpose of this article is to determine the uses of mixed method research
designs published in major marketing journals. Design/methodology/approach–This study …

The purpose of this article is to examine the uses of mixed method research designs
published in the Journal of Business Research. This study involves a content analysis of …

That mixed methods studies have become “trendy” again after a period of disrepute does not
mean the issues such methods raise have gone away. Definitional, paradigmatic and …

Using multiple methods to study a phenomenon is proposed to produce results that are
more robust and compelling than single method studies. This research note investigates the …

Mixed methods research evolved in response to the observed limitations of both quantitative
and qualitative designs and is a more complex method. The purpose of this paper was to …

The mixed methods paradigm is still in its adolescence, and, thus, is still relatively unknown
and confusing to many researchers. In general, mixed methods research represents …

The prevalence, characteristics, and added value of mixed methods articles published in two
management fields are examined through a sequential mixed methods design with four …

This book provides researchers across the social, behavioural and health sciences with a
comprehensive introduction to mixed methods research. The authors combine the latest …

Mixed methods approaches to research have been widely adopted in social sciences and
professional studies disciplines. Using a combination of methods is assumed to offer the …

Max Bergman and I have completed our first year serving as editors for the Journal of Mixed
Methods Research (JMMR). During that time, we have reviewed a considerable number of …