Purpose This exploratory study examines and comprehends the relative importance of
mobile app attributes from a consumer perspective. Both quantitative and qualitative …

This study aims to understand how features of an app can enhance smartphone app
retention behavior among its users. Based on the literature review five features (relationship …

The rapid development of technology and the use of smartphones and mobile applications
(apps) have become significant and influential in today's living. Despite the growing amount …

The growth of the smart devices market and the development of mobile applications (Apps)
for them have given rise to an App economy. Sales of mobile applications are a key revenue …

Nowadays, the purchasing behaviour from the consumers in the retailing industry has
changed and it has been considered as a noteworthy directional change from physical …

Purpose The purpose of this paper is to investigate various factors that shape young adult
consumers' smartphone-based service app involvement and their subsequent development …

In recent years, a global surge in mobile application adoption has led to the development of
innovative digital solutions spanning multiple domains. The Tawakkalna application …

Mobile applications (mobile Apps) have changed the ecosystem of the business world. The
rapid progression in the market for smart devices and mobile Apps has brought about a …

Mobile phone applications (apps) have been widely used in mobile marketing, but nothing is
known about app user motives to adopt and use a particular app. This study employs the …

As information technology continues to evolve, mobile phones get smarter and smarter.
Technological advancements have enabled mobile devices to add more advanced …