This paper investigates the relationship between rural tourism experience and tourists' post-
experience green consumption intention. This study is conducted with 345 respondents who …

ABSTRACT Based on the Stimulus-Organism-Response framework, this research sought to
examine tourists' environmental concern and destination identification as mediating …

This study tests a new model for memorable nature-based tourism experiences by
examining the effects of novelty, experiencescape, experience co-creation, experience …

Sustainability of green tourism is gaining more attention from different stakeholders due to its
environmental benefits. However, empirical studies on the behavioral aspect of the tourists …

The current explosive growth of global consumption has caused many environmental
problems, so guiding and regulating the public's green consumption intention and behavior …

Environmental sustainability is the key factor for the future development of the tourism
industry, particularly in sensitive rural tourism destinations. Green tourism and green …

With the diversification of tourist demand for a destinations' supply, rural tourism destinations
are facing an increasingly fierce competition environment. Creating brand value and …

International tourists in Malaysia have been playing a significant role in the economy.
However, tourists' consumption of natural resources could be a threat to the environment …

Purpose Prior studies mostly investigated the relationship between the cognitive
characteristics of individuals and their pro-environmentalism, addressing the need for green …

This study examined the impact of eco-brand, eco-label and social media on driving green
consumption intention in ecotourism destinations. The mediating influence of motivation and …