The intensity of global market competition has created dynamic and fast-changing business
environment which has affected all enterprises including small-and medium-sized …

This study examined the effect of marketing innovation on development on SMEs in Nigeria.
The study was conducted among owners of SMEs in five areas in Ago-Iwoye, Ogun State …

Small and medium enterprises in Kenya are shrinking rapidly. Competition is stiff within the
small and medium enterprises and product performance has not been effective compared to …

The supermarkets retail sector in Kenya are operating in environment that is potentially
vulnerable to competitive actions and so they need effective strategies to determine the way …

One of the most common issues faced by small-medium enterprises is a poor marketing
strategy. Absences of an effective marketing plan, resources and strategies have been …

This Study was conducted to determine the effect of innovation strategy on performance of
SMEs Kakamega County, Kenya. The broad objective of the study was to examine the effect …

This study aimed to verify how innovative strategies lead and competitive advantage at
Safaricom limited. The research employed a descriptive cross-sectional research design …

Innovation has become a major topic not only for the Small and Medium Enterprises around
the world but also for other sectors of the economy. The benefits of innovation according to a …