Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

Digital business transformation is considered an effective business strategy that appears to
have gained attention since the enterprises are challenged to continuously improve their …

Social media marketing (SMM) plays an important role in business communication,
marketing, operations, and other activities. There is a growing interest among researchers …

This study aims to explore the direct impact of the digital orientation, Internet of Things (IoT)
and digital platforms on the sustainable digital innovation in the context of the digital …

This study aims to investigate the potential for improving New Zealand small-and-medium
sized enterprises'(SMEs) digital marketing strategies by learning the different approaches …

The main objective of the study was to examine the effect of digital marketing on the
performance of MSMEs in Kenya. The study was guided by positivism research philosophy …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

Contemporary marketing innovation embraces digital platforms, and irrespective of where
SMEs operate, they are confronted with highly volatile, competitive, and dynamic market …

Digitalization is critical for the long-term viability of small businesses in the new economy. As
global digitalization accelerates, Malaysian SMEs must embrace the digital economy to …

Background: A substantial portion of the world's population owns and utilizes computers and
mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly …