[PDF][PDF] Wine Tourism: A Complex Tangible, Intangible and Experiential Marketing Matrix

M Vrasida - The International Conference on Strategic Innovative …, 2023 - library.oapen.org
During the past decades, wine has been highly associated with tourism, as part of a fine
dining and hospitality experience but also in the production phase and the wineries. Wine …

Wine tourism and wine vacation as a cultural and creative industry: the case of the Bullas wine route

I Carrasco, JS Castillo-Valero, A Pérez-Luño - Cultural and Creative …, 2019 - Springer
Wine is a part of the Mediterranean culture that has gradually taken root in other parts of the
world. Every single wine is an artistic creation that emerges in a terroir, combining a sample …

[图书][B] Wine tourism destination management and marketing

M Sigala, R Robinson - 2019 - Springer
“This book consolidates under one cover various research insights and case studies from
different parts of the world (including Greece) contributed by wellknown academics, all …

Key challenges in global wine tourism

V Santos, P Ramos, B Sousa - Routledge Handbook of Wine …, 2022 - api.taylorfrancis.com
The growing global competitiveness, the need to innovate, and the desire to make a
difference are at the origin of the progressive segmentation of the tourism market. This leads …

Wine lovers: Their interests in tourist experiences

M Crespi-Vallbona, O Mascarilla-Miró - International Journal of …, 2020 - emerald.com
Purpose The purpose of this paper is to explore the intrinsic components of wine tourism
products that satisfy the consumers and analyze the economic development of wine regions …

Wine tourism experiences and marketing: the case of the Douro valley in Portugal

AI Correia, R Cunha, O Matos, C Fernandes - Wine tourism destination …, 2019 - Springer
Wine tourism is considered a crucial element for the tourism industry and for the sector of
viniculture and wine industry. In this context, wine-producing regions increasingly seek ways …

Toward a Clarification of the Definition of Wine Tourism

C Bazzani, JO Pesme, KL Sidali - Strategic Management in the Wine …, 2024 - Springer
In the last two decades, wine tourism has globally augmented, expanding from the New
Word to the Old World countries. Its growing popularity at the international level has been …

Wine tourism in Italy

DC Colombini - International Journal of Wine Research, 2015 - Taylor & Francis
This text includes the history of wine tourism in Italy since 1993, when the first edition of the
event “Cantine Aperte”(Open Cellars), Wine Day, took place. The movement grew from the …

Business tourism in the wine sector: An exploratory study

YB Tahar, C Haller, C Massa - Journal of Wine Research, 2021 - Taylor & Francis
Wine tourism is developing in vineyards around the world with activities increasingly based
on experience. These activities are designed for all consumers including business tourists, a …

Wine tourism–a new image of Iasi county

M Manila, FG Barhalescu - Management and marketing journal, 2013 - ideas.repec.org
Wine tourism is an emerging form of tourism who took birth in crisis due to the development
of wine-growing sector in the countries of the New World (New Zealand, Australia, USA). It …