This exploratory online questionnaire-based study confirms the findings from earlier studies
in the pre-smart phone era regarding consumers' negative attitudes towards mobile …

Purpose–Although there is evidence that adoption of mobile shopping has been slow, the
increased functionality offered by smart phones offers significant potential for the …

This paper provides an empirical perspective into the antecedents and outcomes of
consumer attitudes towards retailers' mobile commerce (m-commerce) applications (apps) …

Purpose–Smartphone adoption by consumers is increasing exponentially, and presents
marketers with many new opportunites to reach and serve customers. However, are …

With the emergence of high speed wireless network technologies and the increasing market
penetration of mobile phones the global advertising industry's interest in using this medium …

The rapid proliferation of mobile phones and other mobile devices has created a new
channel for marketing. The use of Short Messaging Service to access customers through …

US retailers have begun to utilize the Quick Response (QR) code in their transmission of
mobile marketing communications. This research explores US consumers' adoption …

Mobile devices are attractive media for directly communicating with consumers who have
become busier and more difficult to reach. While SMS (short message service) advertising …

How does trust affect consumer attitudes and recall in mobile advertising? This study
explores this question by conducting a large-scale “pseudo” mobile advertising campaign in …

Smartphone‐based mobile advertising is a promising marketing vehicle, especially in retail
and point‐of‐purchase environments, yet we still do not know enough about what motivates …