This research paper delves into the pivotal role of strategic integration of artificial
intelligence (AI) concepts across sustainability efforts in for-profit businesses. As …

This paper delves into the critical role of Artificial Intelligence (AI) in fostering sustainable
business practices and enhancing environmental management. At the heart of this study is …

Organizations across industries are increasingly using Artificial Intelligence (AI) systems to
support their innovation processes, supply chains, marketing and sales and other business …

In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has
emerged as a transformative force, revolutionizing traditional strategies and unlocking …

This research delves into AI's role in enhancing Management Information Systems for
organizational efficiency. It employs cross-sector case studies to showcase AI's potential in …

Digital transformation systems generate a substantial volume of data, creating opportunities
for potential innovation, particularly those driven by artificial intelligence. This study focuses …

Modern marketing is one sector where artificial intelligence (AI) has become a disruptive
force. The goal of this study is to revolutionise the digital world by examining how AI is …

This chapter examines the potential benefits of integrating artificial intelligence (AI) and
automation within startups. Through a literature review, the study unveils how AI and …

Recent research call for action on digital sustainability research could potentially contribute
to achieving United Nations (UN) Sustainable Development Goals (SDG). In this opinion …

The booming adoption of Artificial Intelligence (AI) likewise poses benefits and challenges.
In this paper, we particularly focus on the bright side of AI and its promising potential to face …