Developing a conceptual framework for the use of digital marketing in the capital market based on theories of planned behavior and technology acceptance Case …

M Hosseinzadeh, S Vahabzadeh Munshi… - Financial …, 2022 - ecj.ctb.iau.ir
AbstractThis research aims to provide a conceptual framework to explain the implementation
of digital marketing in the capital market for stock brokerage companies in Tehran and the …

An Empirical Study on Customer Perception Towards Digital Marketing in the Banking Sector

N Pruthi, R Bansal - SEDME (Small Enterprises …, 2024 - journals.sagepub.com
For marketers, the digital world offers a plethora of novel opportunities. Marketing in the
modern day is all about relationships, involvement and relevancy. Digital marketing is the …

[PDF][PDF] Traditional market management model based on digital marketing

JL Gaol, RN Ichsan - Calitatea, 2022 - lppm.upmi.ac.id
The goal of this study was to see how traditional market management based on digital
marketing is done in Medan. This study also looked at how the factual model worked at a …

[PDF][PDF] Proposing a Mixed Model of Digital Marketing in the Financial Services Sector with an Emphasis on Artificial Intelligence Tools

H Alizadeh, MJ Filshour - researchgate.net
This research aims to propose a mixed model of digital marketing in the financial services
sector, emphasis on artificial intelligence tools. The study was conducted using a mixed …

Digital Marketing Strategies and their Role in Enhancing the Strategic Capabilities of the Bank's Sector in Erbil Governorate

AAY Akram, KA Auso - QALAAI ZANIST JOURNAL, 2022 - journal.lfu.edu.krd
The main purpose of this research is to examine digital marketing strategies and their role in
enhancing the strategic capabilities of the bank sector in the Erbil Governorate. The …

[HTML][HTML] Identifying and investigating the factors affecting the digital marketing ecosystem in the banking industry: A study on Bank Mellat

S Ramezani, MR Esfidani, M Ansari - Iranian journal of management …, 2022 - journal.iams.ir
Today, banks operate in a dynamic environment so that they would try to know their digital
marketing environment well enough in order to provide better services to customers. The …

A perspective of digital marketing in rural areas: A literature review

S Ravi, SRC Rajasekaran - International Journal of …, 2023 - openaccessojs.com
Purpose: The aim of this study is to find users who are willing to use digital marketing over
traditional marketing. Theoretical framework: The article is portraited various research which …

Digital Marketing Strategies: A Comprehensive Literature Review

AA Mocanu, AC Szakal - Bulletin of the Transilvania University of …, 2023 - webbut.unitbv.ro
The world in which people lead their lives now is full of connections. These connections
have also been favored by the emergence and evolution of digital technologies. Today more …

A conceptual approach to the strategies and steps of digital marketing

Y Durmaz, RE Akan - Journal of Contemporary Research in …, 2023 - learning-gate.com
The aim of this study is to create a broad conceptual framework for emerging digital
marketing tools and stages. A theoretical-based study of the concept of Digital Marketing …

HOW DO WE BEHAVE IN A DIGITAL ENVIRONMENT?–THE IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOR

T Cegur Radović, M Cibulka - CroDiM: International Journal of …, 2024 - hrcak.srce.hr
Sažetak The purpose of this paper is to determine the impact of digital marketing on
consumer behavior in a digital environment, their online purchase decision, satisfaction with …