China is currently the world's largest new energy vehicle consumer market, and millennials
are the largest consumer group in China. To better promote environmental protection, this …

By incorporating socio-culture elements into cognitive behavior models, this study explored
the influence of supportive policy and customer perceived value on customer purchase …

Since rapid economic growth has led to the overuse of natural resources and environmental
degradation, increasing attention has been paid to environmental problems. This study aims …

The purpose of the study is to investigate the effect of status motivation on customers'
purchase intention of a green‐luxury car associated with owning a green‐luxury car, and …

Purpose? This study classified consumers' value inclination to find out ways to enhance
consumers' eco-friendly product purchase intention. Further, it verified the differences …

New energy vehicle is an innovative means of transportation, and its development has been
widely concerned all over the world. However, few studies investigate the purchase intention …

The study uses the consumption perceived value (CPV) framework to investigate factors
impacting buyers' perceptions of battery electric cars (BEC). It also investigates the role of …

The study develops a personality-perception-intention framework to study the antecedents of
consumer EFV-purchase intention by integrating consumer perception and personality …

Promoting electric vehicles (EVs) adoption has become one of the important paths for
countries around the world to address climate change and accelerate the transformation of …

By conducting field experiments with energy-saving and environment-friendly refrigerators,
data concerning different emotional green appeals and consumers' psychological …