This research examines the interplay between Business Intelligence tools and digital
marketing strategy optimization, with a focus on the moderating role of customer orientation …

In the ever-evolving landscape of digital marketing, companies within the Fast-Moving
Consumer Goods (FMCG) industry in Lebanon are recognizing the imperative need to …

This study explores the dynamics of marketing strategy effectiveness in the fintech sector,
emphasizing the roles of big data analysis, digital engagement, and market adaptability. In …

The telecom industry in Jordan has undergone significant transformations and challenges in
recent years, reflecting the evolving landscape of technology and consumer demands. The …

This study explores the potential of business intelligence (BI) systems in facilitating digital
healthcare marketing. The healthcare industry has undergone a digital transformation in …

The present study aimed to examine the interrelationships between digital marketing (DM)
and marketing intelligence (MI), and their effect on business strategy (BS) formation. This …

The study investigates the evolving relationship between marketing and artificial intelligence
(AI) in the digital age, examining how marketers' roles are changing and the profound impact …

In the globalised world, artificial intelligence (AI) has proved to have a significant impact on
digital marketing. AI has transformed digital marketing campaigns with effective planning …

This study investigates how e-business capabilities and digital marketing strategies jointly
influence business performance in the e-commerce industry, which has experienced …

Objective: The study aims to identify and analyze the key intervening factors that influence
the digital marketing strategies of successful Iranian startups. It seeks to understand how …