Sustainability in marketing through customer relationship management in a telecommunication company

M Hitka, G Pajtinkova-Bartakova, S Lorincova, H Palus… - 2019 - essuir.sumdu.edu.ua
The idea of sustainable development links business, environmental and social objectives
into one integrated effort aiming to meet a common goal. Due to the influence of current …

[HTML][HTML] The relation between sustainable development trends and customer value management

M Spychalska-Wojtkiewicz - Sustainability, 2020 - mdpi.com
The sustainable development movement is an essential trend that can resist the excessive
consumption and over-exploitation of resources. There have been considerable changes in …

Corporate sustainability impact on reputation and customer behaviour

L Jančiauskaitė, K Lasickaitė… - Vilnius University Open …, 2019 - zurnalai.vu.lt
In a modern world sustainable business development is the adaptation of strategies and
actions in order to meet the needs of the organization and society for nature conservation …

[HTML][HTML] The implementation of new technologies in customer value management—a sustainable development perspective

M Kucia, G Hajduk, G Mazurek, N Kotula - Sustainability, 2021 - mdpi.com
The constant development of information and communication technologies (ICT) has led to
numerous social and economic changes. In this article, we aimed to identify the framework …

[PDF][PDF] Marketing communication as a vector of the Romanian small businesses sustainable development

IC Popescu, I Dumitru, C Vegheş, C Kailani - Amfiteatru Economic, 2013 - academia.edu
Taking into account that sustainable development of organization's business depends
largely on the quality of the relationships it builds on long-term and marketing …

[PDF][PDF] Customer relationship management as a tool for sustainable competitive advantage and exemplar companies with worldwide success

E Celep, M Zerenler, E Şahin - … Journal of Social …, 2013 - pdfs.semanticscholar.org
In the recent years, due to the existence of innumerable companies, it has become quite
difficult to gain advantage in competitiveness. Considering the fact that differentiated …

[HTML][HTML] Customer relationship marketing and institutional support influence on the women's companies sustainability in Serbia

NV Ćurčić, A Grubor, A Muhović - Sustainability, 2021 - mdpi.com
Current sustainability challenges require businesses to develop their relations with
customers and markets through relationship marketing and jointly create added value of …

Management processes and management's role in customer value creation

A Åslund, I Bäckström - International Journal of Quality and Service …, 2017 - emerald.com
Purpose The purpose of this paper is to study management processes within successful
societal entrepreneurship to further understand the role of management in customer value …

Modelling the CSR concept of an enterprise under the influence of marketing strategies and strategic competitiveness.

SC Supeková, H Krchova… - Journal of …, 2023 - search.ebscohost.com
The aim of the research is to model the concept of CSR on the basis of multifactorial
influence, namely innovation, motives of marketing, strategies, motives of marketing mix …

[PDF][PDF] Customer service quality management on the courier services market

A Marcysiak - Entrepreneurship and sustainability issues, 2021 - pdfs.semanticscholar.org
The purpose of the study is to evaluate the quality management of customer services. The
paper demonstrates the results of own research on the quality standards of customer …