Customization of products or services is a strategy that the business sector has embraced to
build a better relationship with the customers to cater to their individual needs and thus …

Data analytics serve as a means to detect trends and patterns from organizational data
repositories. The variety and dynamism of data and analysis approaches create a wide …

Artificial intelligence in customer relationship management: literature review and future
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …

Abstract The adoption of Customer Relationship Management (CRM) has witnessed
tremendous growth across sectors, geographies, and management cultures in the last …

Businesses are increasingly adopting analytical customer relationship management (CRM)
solutions. The critical customer information that resides within CRM can guide the decision …

This article aims to review the literature on customer relationship management (CRM)
research. This review article analyses the trends in CRM research, popular research topics …

CRM, or Customer Relationship Management, is a company-wide business strategy
designed to reduce costs and increase profitability by solidifying customer satisfaction …

This paper aims to figure out the potential impact of Big Data (BD) on Critical Success
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …

Customer relationship management (CRM) is an effective tool to understand the customers
of an organizations in systematic manner. CRM helps by identifying the best customers of an …

Scores of researchers have paid attention to empirical and conceptual dimensions of
Customer relationship management (CRM). A few studies summarise the research output of …