This study aims to build on the understanding of social commerce in the emerging markets
and how it influences online community engagement. The conceptual model was proposed …

Social commerce has evolved quickly in practice and gained attention in the IS discipline.
However, trust has remained a vital component and is dominantly worth investigating. The …

This study investigates the driving factors of the social commerce intention of online
communities in Saudi Arabia by building a model that comprises two exogenous variables …

Purpose The purpose of this paper is to investigate the influence of social commerce
constructs (SCCs), social support and relationship quality on social commerce intentions …

Purpose–Social relationships on the internet through the emergence of Web 2.0
applications created new opportunities for business. This is mainly because of the growth of …

This study explores the development of a new form of social commerce in emerging markets
from three interlocking aspects, namely, social (trust and familiarity), technical (governing …

The evolution of social media has changed the landscape of online commerce for both
organizations as well as customers. Introduction of social commerce websites has bought …

Social commerce is emerging as an important platform in e-commerce, primarily due to the
increased popularity of social networking sites such as Facebook, Linkedln, and Twitter. To …

Trust is viewed as a crucial factor in social commerce due to the prominent role and
significant amount of peer-generated contents. The current study aims to investigate the …

Social commerce is a new advancement of e-commerce that merges the commercial and
social activities by deploying social technologies into e-commerce sites. Social commerce …