Majority of Malaysian use the Internet mainly for searching information of the product and
services as their main activity even though they are not interested to purchase that through …

Using the SOR model, this study examines the effect of utilitarian-based online store
attributes, hedonic-based online store attributes, and online review towards online impulse …

This study aims to determine and analyze the effect of social shopping, adventure shopping,
value shopping, relaxation shopping, and idea shopping in influencing impulsive online …

The prevalence of online, impulse purchasing has raised significant interest among
academic scholars and practitioners, regarding the factors that influence this phenomenon …

Technology-based era has brought market into higher level competition in which online
shopping set the new standard for customer and marketer transaction. Prior study held in …

The development of information technology and the proliferation of e-commerce make
online shopping more and more popular. Recent studies indicate that in the modern world …

Drawing on the stimulus-organism-response (SOR) paradigm this study focuses on online
sales promotion, impulse buying tendency and social influence to examine online impulsive …

Customers in Malaysia may now have access to an entirely new world of purchasing
choices because of the growth of online marketplaces. The various factors affecting …

The purpose of this study is to identify the factors affecting consumer traits, online marketing
tools in the impulsive buying behavior of online fashion stores in Bangkok, Thailand. In this …

Online shopping has risen to the third position among Malaysians who use the Internet.
Typically, past customer online reviews are deciding factors for an online business's success …