[HTML][HTML] Oradea's Cultural Event Management: The Impact of the 'Night of the Museums' on Tourist Perception and Destination Brand Identity

SM Elhosiny, TH Hassan, I Josan, AE Salem… - Sustainability, 2023 - mdpi.com
Understanding how event quality influences destination identity and tourist satisfaction is
crucial for creating memorable experiences and fostering positive perceptions of a …

Events tourism: A potential to build a tourist destination branding: the case of cultural events in Egypt

D Amara - International Journal of Heritage, Tourism and …, 2017 - ijhth.journals.ekb.eg
Cultural events of different types are part of the attraction of a destination and have become
an increasingly significant component of destination branding. Many destinations throughout …

[HTML][HTML] The Relationship between Motivation and the Role of the Night of the Museums Event: Case Study in Oradea Municipality, Romania

GV Herman, V Grama, A Ilieș, B Safarov, DC Ilieș… - Sustainability, 2023 - mdpi.com
Cultural events are relevant attractions in contemporary cities that can be understood as
celebrations, but also as agents of urban change. The primary objective of this study is to …

Enhancing brand image through events and cultural festivals: The perspective of the Stresa Festival's visitors

E Piva, S Cerutti, L Prats, R Raj - AlmaTourism, 2017 - iris.uniupo.it
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

Impact of cultural proximity on destination image and tourists' perceptions: The case of the Portuguese cultural festival Lusofonia in Macao

Y Xu - Journal of Vacation Marketing, 2024 - journals.sagepub.com
Festivals showcase cultural heritage, popularise travel destinations, and generate economic
benefits. Additionally, studies have shown that participating in the festivals of a destination …

Investigating the role of experience quality in predicting destination image, perceived value, satisfaction, and behavioural intentions: a case of war tourism

D Ghorbanzadeh, MS Shabbir, A Mahmood… - Current Issues in …, 2021 - Taylor & Francis
The present empirical study is aimed to investigate a theoretical model, which predicts the
indirect and direct impacts of the quality of the tourists' experience on behavioural intentions …

The relevance of motivation, authenticity and destination image to explain future behavioural intention in a UNESCO World Heritage Site

V Carreira, MR González-Rodríguez… - Current Issues in …, 2022 - Taylor & Francis
This paper falls within the scope of heritage tourism studies, focusing particularly on one
UNESCO World Heritage Site. It seeks to contribute to tourism literature by achieving a …

[HTML][HTML] Memorable tourist experiences in national parks: Impacts on future intentions and environmentally responsible behavior

S Obradović, V Stojanović, A Tešin, I Šećerov… - Sustainability, 2022 - mdpi.com
This study aims to investigate how national parks, identified as remarkable and, therefore,
worthy of the trip, are visited and experienced. The main objective of this study was to …

The effect of food festival quality on place attachment and destination recommendation intention through festival experience and festival satisfaction: The case of the …

O Culha - Journal of convention & event tourism, 2020 - Taylor & Francis
This study explores empirically the effect of festival quality on place attachment and
destination recommendation intentions through festival experience and festival satisfaction …

Visitors' satisfaction, perceived quality, and behavioral intentions: The case study of exit festival

T Pivac, I Blešić, S Kovačić, S Besermenji… - Journal of the …, 2019 - ceeol.com
Events organized to promote the cultural values of destinations increase tourism diversity
and activities. Over 2000 different events are organized annually in Serbia, and music …