Purpose The purpose of this study was to ascertain how real options investment perspective
could be applied towards monetization of customer futures through the deployment of …

Mobile technology penetrated all aspects of social and business existence. Studies around
mobile technology mostly address the use and adoption process of mobile marketing or …

Artificial intelligence has been widely applied to e-commerce and the online business
service field. However, few studies have focused on studying the differences in the effects of …

The advent of digital transformation has revolutionized the marketing landscape, presenting
both challenges and opportunities for businesses. This scientific paper delves into the realm …

Firms are increasingly turning towards new-age technologies such as artificial intelligence
(AI), the internet of things (IoT), blockchain, and drones, among others, to assist in interacting …

Market forces and technological advancements are making the management of and
strategies for innovation more prominent and essential in all functions of business, not least …

In the era of digital transformation driven by disruptive technologies, organizations are
striving to overcome challenges and enhance customer value through innovative solutions …

Artificial intelligence (AI) is rapidly transforming how consumers and businesses interact. AI
involves the use of smart technologies to perform and collaborate on tasks requiring human …

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

The present study is a systematic literature review that identifies the context of consumer
behaviour and analytics in business to forecast the future of consumer behaviour with …