Anotace Cílem práce je prozkoumat vztah mezi SEO a online retargetingem a jejich vliv na
nákupní záměr a vnímání otázek ochrany soukromí a také zhodnocení toho, jak reklama na …

Following the emergence of global online service and advertising platforms such as
Facebook and Google, and the development of advanced tracking and targeting solutions …

With the emergence of Big Data and the increasing market penetration of ad retargeting
advertising, the advertising industry's interest in using this new online marketing method is …

With the emergence of Big Data and the increasing market penetration of ad retargeting
advertising, the advertising industry's interest in using this new online marketing method is …

Marketing plays a relevant role in every business. Nevertheless, with technological
advancements and development of Web 2.0, finding the best marketing strategy becomes a …

Retargeting consists of communicating towards consumers that have already been in
contact with a brand-because they visited the website or clicked on an advert, for example …

The constantly evolving legislation concerning the usage of cookies raises many concerns
about the effectiveness of targeted online advertisements. Retargeting represents an …

Objective of this study is to find the effectiveness of retargeting advertisements (RTA) in
persuading the online shoppers to buy. These ads are targeted at individuals based on their …

Remarketing aims to reconnect businesses with people who are their actual customers (who
have made a purchase from the business at least once before). On the other hand, with the …

Retargeted advertising allows businesses to deliver relevant information to targeted
audiences using individual level data, resulting in enhanced advertising effect and …